Agenda
Wednesday, 8th October
Add to Calendar18.00 - 18.30 - The Glasshouse: Welcome & Kick-off!
Meet your fellow leading marketeers who've been on the front lines of driving the creative effectiveness space forward.
18.30 - 19.30 - The Glasshouse: How can advertising and AI prevent radicalization?
In 2009, Vidhya began attending white nationalist rallies. She wasn’t there as a participant but rather as an ethnographer looking to understand the events and triggers that can lead someone down the path of extremist violence. Her thousands of hours of field work led to her running the EU’s first inter-governmental initiative to counter racially-motivated terrorism. Today, she’s the CEO of moonshot, a technology company that uses AI to find people at risk of being radicalized online and deploys advertising to anti-radicalize them, at scale.Join Vidhya as she talks to Anastasia about what she learned from attending hundreds of extremist rallies, how to get radicalized people to change their mind, and the role technology, and advertising, can play in preventing violence.
Speakers:
Vidhya Ramalingam, CEO + Founder, Moonshot19.00 - 22.30 - The Glasshouse: Dinner
Thursday, 9th October
Add to Calendar07.15 - 08.00 - Spin Studio: Optional Spin Class
Get those creative juices flowing with a spin class to kick off our Thursday sessions! Please let us know on the RSVP form if you're able to attend as space is limited.
09.00 - 09.45 - The Glasshouse: Breakfast
10.00 - 10.20 - The Glasshouse: Welcome to the Era of Self Driving Advertising
Our agenda and intent for the day ahead.
Speakers:
Anastasia Leng10.25 - 10.55 - The Glasshouse: The Industry Landscape.
Jeff Bezos once told a reporter that he's often asked “What’s going to change in the next 10 years?" but never question “What’s not going to change?"Focusing on what will remain the same has been his cornerstone for growth at Amazon. We'll explore what's changing and what's staying the same in our industry to prepare of the road ahead.
11.00 - 11.45 - The Glasshouse: Content 2.0.
Content production is evolving, and moving beyond the traditional means of control. How have marketing leaders navigated the injection of AI into their content production streams, and how are they evolving creative scoring to uncover deeper insights from a larger volume of content?
Speakers:
Nathan Cook, Joe Harper, Olya Dyachuk, Jayme Herve Azevedo11.45 - 12.15 - Morning Break
12.15 - 12.45 - The Glasshouse: Evolving from a 2D → 3D System
How do you ensure you’re building ads to capture and retain attention, and that those learnings are being applied at scale?
Speakers:
Alessandro Gozzo12.45 - 13.45 - The Glasshouse: Lunch
14.00 - 14.30 - The Glasshouse: Agency Agony Aunt.
Over the last 70 years, the giant agency model has disintegrated. Understand why the system is broken through a Q+A with folks who used to work in agency land.
Speakers:
Olya Dyachuk, Eric Gregoire14.30 - 15.00 - The Glasshouse: Bridging the Gap.
Connections between creative and media agencies, and brands and agencies are fraught and complicated. Learn how Mondelēz has brought visibility to its agency ecosystem and unlocked insights at scale.
Speakers:
Laetitia Lacour15.00 - 15.30 - The Glasshouse: Afternoon Break
15.30 - 15.50 - The Glasshouse: Managing the Change.
Ultimately, it’s about bringing the org along for the ride. What lessons did Kyle Shank take from his time at one of the world’s largest CPG companies?
Speakers:
Kyle Shank16.00 - 16.30 - The Glasshouse: Creative Campaigns.
How CreativeX works from idea, to production, to media activation, and improves that feedback loop, to drive creative excellence across your entire digital ecosystem.
16.30 - 17.00 - The Glasshouse: What’s Next?
What can you expect next from CreativeX?
Speakers:
Anastasia Leng18.15 - 19.30 - Electric Cinema: Writing a book on marketing effectiveness
When Sorin Patilinet was growing up in Romania, he used to go to the cinema, but not for the films -- he went to watch the ads.So it feels only right that someone who has loved advertising that much from the very beginning would one day write a book on marketing effectiveness. Join Sorin as he discusses the evolving role of creativity in marketing, and discusses the process of publishing a book!
Speakers:
Sorin Patillinet19.30 - 22.30 - Fancy Farm: Dinner
Friday, 10th October
Add to Calendar08.00 - 12.00 - Check Out
Check-out on Friday is at 12 PM, but you're welcome to use the Soho Farmhouse facilities for the rest of the day (there's a pool, spa, gym, and even mini golf!). For breakfast, we suggest either enjoying it in your room, grabbing a quick bite at Blakes Bakery, or having a sit-down meal in the Main Barn.
Travel / Getting There
By Train
The nearest train station to Soho Farmhouse is Charlbury, which is a 70-minute direct train journey from London Paddington. If you let us know your arrival time to Charlbury station, we’ll arrange a taxi transfer for you from the station directly to Soho Farmhouse, which is approximately a 20 minute drive.
By Car
If you’re driving, there’s free parking (charging stations) available at Soho Farmhouse for the duration of your stay. Please let us know your approximate arrival time and car registration plate so we can secure you a spot.
The farm is approximately a 1 hour 25 minute drive from London Heathrow if you are arranging your own transfers on arrival to the UK, or about a 1-2 hour drive from central London.
Soho Farmhouse Map
FAQ’s
What do I do on arrival at Soho Farmhouse?
On arrival to the welcome hatch, the team will check you in and guide you to the front gate reception where a transfer float will take you and your luggage up to the main club reception. A member of the CreativeX team will be in the Club Reception to help you get checked in.
What time is accommodation check in and check out?
Check-in is at 4pm and check-out is 12pm but you’re welcome to stay and enjoy the Farmhouse facilities all day on arrival and departure day! There’s a pool, a gym, a spa, and beautiful grounds to wander around.
What time do I need to arrive?
We’ll kick off at 5.30pm on Wednesday so please arrive by then. You’re welcome to enjoy the property anytime from Wednesday a.m. onwards, though note your room may not be ready until 4 p.m.
What is the dress code at Soho Farmhouse?
Soho Farmhouse is a club for creative, like-minded people and they have a relaxed dress code (read: no suits!). Come as you are!
How do I get on the WiFi?
WiFi: sohohouse
Password: houseseven
Can I take photos of the event and post to my socials?
Soho Farmhouse has a strict policy on photography, and guests are not allowed to take photos of other guests or in any the public spaces. Photography is allowed inside your accommodation and our private event spaces. Please feel free to share your experience from the event with your network, but remember that some content is confidential and should not be distributed.
I’m doing the spin class on Thursday morning, where is the spin studio located?
Please head to the Boathouse reception and the team will direct you downstairs to the spin studio.
Where is the Glasshouse located?
The Glasshouse is located a 2 minute walk away from your Piglet accommodation, please see map here.
What do I need to bring with me for Thursday’s content sessions?
Just bring yourself — we’ll have workbooks, pens, and paper available, and are trying to keep this a laptop-free session.
Do I need to prepare any questions or content in advance?
No! If you’re involved in running a session, we’ll be in touch. Otherwise, no preparation needed.
If I have any specific needs or questions about the event, who should I reach out to?
Logistical questions can be directed to georgie.davis@creativex.com, if you have a question about a specific speaking moment or agenda item, please reach out to isobel.bruce@creativex.com